Business

Unit 4: Strategy, Finance & Marketing

Reading 30 min Article Advanced

Vocabulary - Strategy, Finance & Marketing

In this unit you will be learning some very important information and vocabulary commonly used in these 3 fields of business.

How to create a Business Plan

You will start by learning how to create a B.P (business plan) in English. This lesson will explain why it is important to be able to create a business plan correctly to show things like how the business is going to achieve its goals and the strategy behind the objectives including operations, finance etc…

SWOT vs. SOAR Analysis

Do you know the difference between SWOT and SOAR analysis? Don’t worry if not! This article based lesson will be sure to clear up your doubts about the differences between the two, with in-depth explanations as well as clear examples of each.

The 5 forces of Porter

There is an article based lesson on ´The 5 forces of Porter´ in which you will learn what it is and maybe give you a new strategy framework to use in your business. This lesson introduces new vocabulary such as framework, enhances, rivalry, profits etc… in addition to this you will also be exploring interrogative pronouns.

Strategy: The Hedgehog Concept

Through an informative article based lesson, this unit will also explain the origins of ‘The Hedgehog Concept’, how it is used in business, and how you can apply it to your everyday life as well.

Create a Strategy Map

This unit also takes a look at how to create a strategy map in 4 easy steps. There will be a grammar focus point in this lesson which will be; how to use the present simple and in addition to this you will be learning 10 new business terms such as: diagram, strategy, planning, perspectives etc. You will be given a clear explanation of how exactly to use the present simple when using this tense in the 3rd person.

The Innovator’s Dilemma

What exactly is ‘The Innovator’s Dilemma’? In this section, you will be learning exactly what this is whilst also exploring the present perfect in context. You will be looking at new vocabulary such as sustaining technologies, disruptive technologies, startup… and many more.

There will be activities in this unit to test your knowledge of the new vocabulary and grammar points so be sure to check them out and give them a try!

To complete Unit 4, review the following 6 microlessons.